In today’s digital-first world, product management has become one of the cornerstones of businesses. Product Managers connect cross-functional teams through a strategic product lifecycle model and the planning, production, marketing, and other tasks related to the development of a product. Why Product Management Is A Great Career Choice For Anyone? Product management is definitely not project management. However, it does…

Project manager vs product manager is something that organizations continue to struggle with differentiating. This is one of the most common questions asked when these two roles are being discussed, and with good reason. These two roles can be confusing, but it is vital that they are understood and in…

With so much jargon it can feel overwhelming to determine which methodologies will make your product a future success. In this article, we will take a deeper dive into each of these product management methodologies. What is Product Management Methodology Product management methodologies are defined as a “framework used to structure, plan, and control the…

The creators of the 12 agile principles chose the word “Agile” because it represents the adaptiveness and response to change which was so important to the approach. Why was the Agile Manifesto written? In 2001, seventeen software developers agreed on the 12 agile principles that lead to the creation of…

Product management is a multi-faceted, complex and at times difficult to grasp function. — In this article, we take a look at the impact on businesses and their products. What is Product Management? Product management drives the development and continuous improvement of products or services. What is the role of a Product Manager? A product manager has responsibility for some key functions, including: